In fact, the 1966 FIFA World Cup Final is still the most-watched sporting event in UK TV history. 6. 2002, 2006 FIFA World Cup (3 billion) 8. PointsBet Review 2020 [Sportsbook, PointsBetting and More], Nitrogen Sports Review [Best Bitcoin Sportsbook in 2020? Four in 10 Americans intend to watch at least a fair amount of the Winter Olympics, a lower percentage than for past Winter Games. 03925319, Business of Football - Report Bundle (7 Reports), Top 20 - Most Marketable Male and Female Athletes, 2022, Robotics in Sport - Thematic Intelligence, Rise Of Streaming, Social Media, In-Game Technology, and Virtual Reality, Financial Growth, Media Rights, Shifting Audience Demographics, Watching from Home Vs Game Attendance, and Ticket Prices. The sports viewership value chain is made up of sporting events. U.S. sports fans push pause on their daily routines to watch the 2022 World Cup. 1. Get in touch with us. Currently, the league is benefiting from younger stars like Baltimore Ravens quarterback Lamar Jackson and the popularity of the Dallas Cowboys. The annual bicycle competition attracts massive audiences every year, bringing in 150 million viewers in Europe alone in 2021. As a surprise to no one, football is the king of the most popular sports in America by TV ratings. GlobalDatas thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. Sportspromedia Sports Viewership: Streaming v. Cable. An average of 4.7 billion people worldwide watch the Premier League every year. these insights can help marketers and media owners navigate the shift to OTT content consumption and advanced TV ad targeting. It is believed that many sports fans also do not necessarily grow up as a fan of specific teams or clubs and instead are more inclined to follow specific athletes. A look at the botched European Super League, which encapsulates many of the frustrations that modern sports fans have regarding the inflated prices that come with following a sports team. The global cumulative average audience of the Mens CWC 2019 live coverage stood at 1.6 billion viewers, while the event was watched for a longer amount than ever before, amassing 13.7 billion global viewing hours. Save my name, email, and website in this browser for the next time I comment. Sports In Depth: Topics A to Z Sports What is your favorite sport to watch? Live Sunday night Major League Baseball on ESPN saw an increase in average viewership numbers by 33% in the first two weeks of the 2021 season, going up to 1.58 million viewers from the 1.19 million recorded during the full 2020 season. Report Code: GDSPO-TR-S016. Understand the culture you have, define the one you want and make your organizational identity a competitive advantage. Are you interested in testing our corporate solutions? Please do not hesitate to contact me. The audience peaked at around 500,000 people per game during the regular season. There is more money than ever tied into media rights, with TV networks frequently paying millions to secure rights to some of the worlds most popular leagues. That, coupled with the retirement of popular quarterback Peyton Manning were to blame for the declining football viewership statistics. Drawing in more than 100 million viewers in the US, the Super Bowl LIV was the most-watched sports event of the year. Globally, 65% of adults follow sports on TV and only 39% stream sports. All that remains is for these trends to boost viewing numbers. Ratings for the US Open and Kentucky Derby also declined, with the latter seeing the lowest TV audience in history at just 8.3 million viewers. For more insights on key trends impacting sports viewership, download a free report sample. But do you know which events have the most viewers? Data has been collected from U.S. adults on a daily or weekly basis, dependent upon topic, since March 10, 2020. Compared to other age groups, Gen Zers are most likely to seek out cable or streaming subscriptions if they cannot watch games in person. On the other hand, 16% said they watch live sports on TV at least once a month, and a further 26% stated that they tune in to sports events at least once a week, results from a Statista survey reveal. Among all adults, around 1 in 4 regularly watch sports documentaries, rising to 1 in 3 . This text provides general information. TwitchMetrics Pro. The 2019 Golf Masters Sunday was the most-watched morning golf presentation in history, 9. 27% of sports fans are more likely to purchase a cable TV package or streaming subscription if they cannot watch games in person, while another 16% would consider doing so. 1. 7. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.. A look at the potential future of sports viewership, and the direction that the sports media rights market is trending towards. NFL viewership has been low, dating all the way back to the 2016 season. It identifies the key trends currently dominating sports viewership, broken down into industry and technological trends. The National Collegiate Athletic Association (NCAA) made 827 million dollars in revenue in the year 2020 from television broadcast payments and licensing rights. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). 41% of fans streamed sports through Youtube TV, 13% used Hulu, 23% used ESPN, and another 23% used other streaming services. Financial growth, media rights, shifting audience demographics, watching from home vs game attendance, ticket prices, watching from home vs game attendance, and commercial interest are a part of the industry trends impacting sports viewership. Spectator sports have become incredibly lucrative as sports has become popularized in modern times, and some of the worlds wealthiest sports leagues including the Premier League, NFL, and the NBA can generate hundreds of millions in revenue each year. Social media networks have become an integral part of sports viewership, with many fans often posting comments and messages while watching their favorite teams play. Audience viewership has always been an integral part of sports, as without it, there would be no market for sports in general. Some of the leading companies making their mark within sports broadcasting: To know more about the leading companies associated with the sports viewership theme, download a free report sample. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Length of sports TV programming in the U.S. 2002-2017, Most valuable sports channels in the U.S. 2015, by subscription revenue, Wealthiest sports commentators worldwide 2017, Super Bowl TV viewership in the U.S. 1990-2022, Average TV viewership NHL Stanley Cup games 2008-2022, MLB World Series TV viewership in the U.S. 2000-2022, Number of TV viewers of most watched sporting events in the U.S. 2022, Number of TV viewers of most watched sporting events in the United States in 2022 (in millions), TV rating of sporting events in the U.S. 2020, TV ratings of major sporting events in the United States in 2020, Top 10 single telecast TV programs in the U.S. 2020, Leading single telecast TV programs in the United States in 2020, by average number of viewers (in millions), Priciest shows for advertisers on broadcast TV in the U.S. 2020/21, Leading TV shows on broadcast TV in the United States during the 2020/21 TV season, by cost of a 30-second spot (in U.S. dollars), Average per game attendance of major US sports leagues 2019, Average per game attendance of the five major sports leagues in North America in 2019, Digital live sport viewership in the United States 2021, Number of digital live sports viewers in the United States from 2021 to 2025 (in millions), Watching frequency of live sport on television in the U.S. 2021, Frequency of watching live sport on television in the United States as of April 2021, Viewership of live sport on TV in the U.S. 2020, by generation, Frequency of watching live sporting events in the United States as of September 2020, by generation, Type of sports content watched weekly in the U.S. 2020, by age, Share of sports fans who watch selected sports content weekly in the United States as of November 2020, by generation, Sports content viewership in the U.S. 2020, by platform and age, Share of sports fans who consume sports content weekly in the United States as of November 2020, by platform and age, Platforms used for watching sports highlights in the U.S. 2020, Most popular platform for sports highlights in the United States as of August 2020, Average per game TV viewership of NFL games in the United States 2010-2021, Average television viewership of the NFL regular season from 2010 to 2021 (in millions), NFL Monday Night Football average viewers 2015-2022, Average number of viewers of ESPN's Monday Night Football in the United States from 2015 to 2022 (in millions), NFL Thursday Night Football average viewers 2015-2020, Average number of viewers of Thursday Night Football in the United States from 2015 to 2020 (in millions), Number of viewers of the NFL Draft in the United States in April 2022, by round (in millions), Total broadcasting rights of the NFL by sector in 2019/20, Broadcasting rights revenue of the NFL in 2019, by sector (in billion U.S. dollars), TV viewership of the Super Bowl in the United States from 1990 to 2022 (in millions), Super Bowl TV ratings in the U.S. 1990-2022, TV ratings of the Super Bowl in the United States from 1990 to 2022, NFL Super Bowl halftime show viewers in the U.S. 2022, Number of viewers of the Super Bowl halftime show in the United States from 2012 to 2022 (in millions), Streaming viewers of the Super Bowl in the U.S. 1990-2022, Average streaming viewership of the Super Bowl in the United States from 2012 to 2022 (in millions), Most Super Bowl wins by NFL team 1967-2022, Super Bowls won by NFL team from 1967 to 2022, Super Bowl advertising revenue from 2003 to 2021 (in million U.S. dollars), Advertising spending of largest Super Bowl advertisers in 2021 (in million U.S. dollars), Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2022, Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2022 (in million U.S. dollars), Average TV viewers of the NBA regular season from 2020 to 2022 (in millions), NBA Finals TV viewership in the U.S. 2000-2022, Average TV viewership of NBA Finals games in the United States from 2002 to 2022 (in millions), NBA Finals TV ratings in the U.S. 2002-2022, Average TV ratings of NBA Finals games in the United States from 2002 to 2022, Average viewers of the NBA Finals in the U.S. 2022, Number of viewers of the NBA Finals in the United States in 2022, by game (in millions), Average U.S. TV ratings of NBA Finals 2022, Total broadcasting rights of the NBA by sector in 2019/20, Broadcasting rights of the NBA in 2019, by sector (in billion U.S. dollars), TV viewership National Hockey League opener in the U.S. 2022, Average TV viewership of NHL season opener games in the U.S. from 2009 to 2022 (in 1,000 viewers), National Hockey League Stanley Cup games average TV viewership from 2008 to 2022 (in millions), Average U.S. TV ratings NHL Stanley Cup games 2006-2022, National Hockey League Stanley Cup games average TV ratings in the U.S. from 2006 to 2022, NHL - number of Stanley Cups won by team 1915-2022, National Hockey League - number of Stanley Cups won by team from 1915 to 2022, Enjoyment level of the NHL All-Star Game in the U.S. 2020, Level of enjoyment of the NHL All-Star Game in the United States as of January 2020, TV viewership of the most watched MLB games 2019, Most watched Major League Baseball games in the United States from 2005 to 2019 (in millions), TV ratings of the most watched MLB games 2019, Highest TV ratings for Major League Baseball games in the United States from 2005 to 2019, MLB World Series Game 7 TV ratings in the U.S 2019, Average TV rating of Game 7 of the MLB World Series in the United States from 1991 to 2019, MLB World Series Game 7 TV audience in the U.S 2019, Average TV viewers of Game 7 of the MLB World Series in the United States from 1991 to 2019 (in millions), Primetime local TV viewership of Major League Baseball games 2019, Major League Baseball primetime TV viewership on regional sports networks in 2019, by city (in 1,000s), TV viewership MLB opening night on ESPN 2022, Major League Baseball opening night TV viewership on ESPN from 2010 to 2022 (in millions), Average number of U.S. TV viewers major golf tournaments 2021, U.S. average TV viewership of major golf tournaments* in 2021 (in million viewers), TV ratings for final round of The Masters in U.S. 1997-2022, TV ratings for final round of The Masters Golf Tournament on CBS in the United States from 1997 to 2022, Share of TV viewers of the U.S. Open Men's Final in the U.S. 2018, by age, Share of Americans who watched the tennis U.S. Open Men's Final in the last 12 months in 2018, by age, U.S. Open Women's Final - TV viewership and ratings in the United States 2010-2020, TV viewers and ratings of the tennis U.S. Open Women's Final in the United States from 2010 to 2020 (in millions), NCAA basketball March Madness average TV viewership 2022, NCAA March Madness basketball tournament average TV viewership from 2013 to 2022 (in million viewers), NCAA college football TV ratings and viewership 2020, NCAA college football television ratings and viewership figures in the United States in the 2020/2021 season (in thousands), Number of average MLS TV viewers in the U.S 2012-2021, Average TV viewers of Major League Soccer regular season games in the United States from 2012 to 2021 (in 1,000s), MLS playoffs TV audience in the U.S. 2019, Average TV viewers for the Major League Soccer (MLS) playoffs in the United States in 2018 and 2019, Major sporting events national TV ad revenue in the U.S. 2015-2019, Major sporting events national TV advertising revenue in the United States from 2015 to 2019 (in million U.S. dollars), TV advertising spending during post-season sports 2018, TV advertising spending during selected post-season sports in the United States in 2018 (in million U.S. dollars), Opinion on corporate advertising in sports in the U.S. 2020, Public opinion on corporate advertising in professional sports in the United States as of December 2020, Opinion on pro sports teams uniform ads in the U.S. 2020, Public opinion on professional sports teams displaying a corporate sponsor's logo on their uniforms in the United States as of December 2020, Revenue from sponsorship in sports in North America 2006-2023, Sports sponsorship market size in North America from 2006 to 2023 (in billion U.S. dollars), Sports sponsorship spending in the U.S. 2014-2024, Sports sponsorship spending in the United States from 2014 to 2024 (in billion U.S. dollars). 2.7 million, on the other hand, watched the first game of the resumed season, broadcast on 17th June 2020. Fluent attracts a massive audience across its network of owned media properties. US Sports Viewership Facts and Stats 9. 25 broadcast partners across 200 countries aired over 20,000 hours of live games, highlights and reruns over seven weeks between May 30 and July 14. Platforms such as Twitter and Instagram usually see significant amounts of discussion following big games, and the social media accounts of many teams have begun interacting with fans in unique ways to engage them further. Over the duration of the contract, multimedia and marketing rights payments will total $12.27 billion. The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. For those wanting an in depth analysis of how the sports broadcasters make their money, and the likely future of the industry. This website uses cookies to improve your experience. All orders are processed in US Dollars only. As the evolving media landscape continues to threaten the future of linear TV advertising, these insights can help marketers and media owners navigate the shift to OTT content consumption and advanced TV ad targeting. liability for the information given being complete or correct. FOX Sports executive vice president Michael Mulvihill broke down the list: Total Minutes of Live Sports Event Viewing in 2021: FOX - 250.3 billion minutes CBS - 224.4 NBC - 220.0 ESPN - 215.6 ABC - 86.1 Put the customer at the core of every part of your organization to deliver exceptional experiences and grow your business. We also explore the ways in which the lack of sports programming is impacting consumers overall media viewing habits, and. The viewership data complements data in Nielsen's Return of Sports Study, which found that sports fans expressed less intended TV viewership ranging from 2%-10% between May and August. Studies by North American intelligence company Morning Consult have shown that approximately 53% of Gen Zers identified as sports fans, as opposed to 69% of millennials, and 63% of all adults. Nearly 31 million Brits watched England lose to Italy, not including streaming services (the BBC alone had 6.9 million requests to its iPlayer stream) or people watching the match in public spaces. Gen Xers report the least impact (52%), followed by baby boomers (50%) and millennials (47%). Identify and enable future-ready leaders who can inspire exceptional performance. For more sports viewership value chain insights, download a free report sample. 12% of the 18 to 34 and the 45-64 age bracket each, 15% of 35 to 44-year-olds and 8% of 65+. Fluent is uniquely positioned to ask consumers, especially sports fanatics, about sports and entertainment consumption during this time of change and in a post-COVID-19 world. The GlobalData platform is our go-to tool for intelligence services. As a Premium user you get access to background information and details about the release of this statistic. No, but representative of the overall Fluent Audience. Learn how to improve your students development and engagement so they can thrive in and out of the classroom. 2. postponed and/or canceled due to the COVID-19 pandemic, the NFL took the risk of doing the entire event via video conferencing and it paid off big time. For the purpose of this survey, the "none of these" option includes alternatives like watching a game in person or at a sports bar. 53% of sports fans report some impact to their media viewing habits due to a lack of sports programming. Its the NFL SuperBowl. of 2019. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. US women's soccer viewership broke records by as much as 300% in 2020. Can be shared by unlimited users within one corporate location e.g. data than referenced in the text. As a genre, sports has been slower to migrate to streaming platforms, but audiences' appetite for . We also use your market data in our Strategic Business Process to support our business decisions. Gen Zers report the greatest impact and are turning their attention to other TV shows (21%) and social media (15%) as a substitute. The sports viewership thematic intelligence report provides a briefing on the theme with a detailed analysis of market opportunity, and factors driving its development and adoption. The FIFA World Cup3.3 billion viewers. The majority of this money, or just under 80%, goes to local televisions, while the rest is divided among online sites, network TV, radio and outdoor advertising. As sports leagues combat dwindling viewership numbers, many broadcasters find themselves in difficult situations. Then you can access your favorite statistics via the star in the header. You only have access to basic statistics. You need at least a Starter Account to use this feature. Your email address will not be published. The most-watched TV show in the United States in the 2019-2020 season was NFL Sunday Night Football on NBC and, during the same year, the NBA finals were watched by an average of 7.5 million. On that note, the number of eSports enthusiasts, i.e. Fans watched the games for longer too, the competition had 13.7 billion global viewing hours. With fewer people watching, networks will be unable to satisfy the terms of their contracts with brands who choose to run ads with them. More than 458 million viewers watched eSports in 2019. This viewership data highlights how much has changed since Twitter first streamed 10 TNF games during the 2016-17 NFL season alongside the traditional broadcasts, and homes that get their TV content through an internet connection are ready. Spain is the country that leads in esports purchasing habits.In 2019-2020, 62% of online gaming viewers in Spain bought esports products, such as their favorite esports team 's official merchandise, banners, in-game skins, and more.. Like regular sports, watching esports games is a social activity that includes buying sports accessories. is here! Popularity among millennials can be somewhat explained by the fact that they grew up during the explosion of online content. 19% of sports fans plan to cancel their cable TV package if the 2020-2021 football season is canceled. However, popularity for the latter has soared in recent years. Projected to reach an amazing 465 million viewers by the end of the year, eSports viewing numbers have skyrocketed lately. 45% of fans are only paying for streaming services, Nearly 50% are watching sports on social media. Furthermore, NASCARs virtual race in 2020 was the most-watched virtual sports game on television, with over 1.3 million viewers. Research expert covering sports and video gaming. Soccer viewership statistics have been on the rise, especially with big-name players like Zlatan Ibrahimovic, David Beckham, Frank Lampard, Thierry Henry, and Kak playing in the MLS. With 3.5 billion viewers, the Tour de France is the most-watched sporting event across the world. Pages: 25 The GlobalData platform is our go-to tool for intelligence services. 1,611 current viewers. With 3.5 billion viewers, the Tour de France is the most-watched sporting event across the world. Viewership intent among avid fans was similar, but less dramatic. A look at the potential future of sports viewership, and the direction that the sports media rights market is trending towards. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Research expert covering TV and video media, Profit from additional features with an Employee Account. Can be shared by unlimited users within one corporate location e.g. As a Premium user you get access to the detailed source references and background information about this statistic. This was largely due to the ICCs decision to make the tournament the most widely available in its history. Artificial Intelligence: Leading technology companies, Cybersecurity: Leading technology companies, Electric Vehicles: Leading technology companies, Transportation, Infrastructure and Logistics. Currently, you are using a shared account. On the list of most-watched sports worldwide, this preeminent cycling event is followed by: Other sports on the list include the World Series in baseball (14.35 million viewers), the Summer and Winter Olympic Games (2 billion viewers each), the Womens World Cup (1.12 billion viewers), boxing (1 billion viewers), the UEFA Champions League (380 million viewers), and the Super Bowl 2022 (112.3 million viewers. We have a lot of great sports datasets on Kaggle! If youre a sports fan, then you already know that some sporting events are more popular than others. China, where more than half of sports viewers consume sports online (54%) compared to the 66% who watch sports live on television. Register in seconds and access exclusive features. Discover courses and other experiences that bring out whats best in you, the people around you and your entire organization. 1996, 2000, 2004 Summer Olympics (3.5 billion) 5. . For decades, viewers have been the ones inadvertently driving up the investments in sports, with brands and companies realizing that there was money to be made on something as widespread and popular as sport. Americans' average rating of 25 U.S. industries and sectors is down from a year ago, but the rank order is similar. to incorporate the statistic into your presentation at any time. The key technology trends impacting sports viewership are rise of streaming, social media, in-game technology, and virtual reality. bringing in 150 million viewers in Europe alone in 2021, World Series in baseball (14.35 million viewers), reach an amazing 465 million viewers by the end of the year, seeing the lowest TV audience in history at just 8.3 million viewers, Ohio State and Michigan and it had almost 16 million viewers, as many as 45.33% of Brits bet on sports occasionally. Browse webinars and in-person learning sessions to fit your interests. Sports are back on the schedule, traditional broadcasters are including more coverage of events, including eSports, and betting is becoming integrated with the viewing experience. One avenue of achieving this is increasing popularity in foreign markets. This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. The number of TV sports viewers dropped across all sports in 2020. The countrys streaming service Hotstar reported that 25.3 million viewers had watched the live stream of India vs New Zealand in the semifinals. Its important to quantify that number 201.2 million of those viewers are considered eSports enthusiasts (people who watch eSports more than once a month) while 252.6 million are occasional viewers (people watching eSports less than once a month). It also got the highest TV rating of 41.6, as per American football viewership statistics. Use Ask Statista Research Service, Most popular TV channels for news consumption in Russia 2022, Number of TV households worldwide 2021-2026, by platform, Leading OTT VOD services in Russia 2021, by revenue share, Leading pay TV providers in Russia 2021, by market share. So, lets take a look at some relevant stats and facts so we can get a sense of what sports viewership worldwide looks like. GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A So, lets take a look at some relevant stats and facts so we can get a sense of what, 1. Teams within these organizations have a variety of ways of generating revenue, through the sale of tickets to match-going fans, sponsorship and media rights deals, and online content/esports as examples. Broadcast in 212 territories to 643 million homes and with a potential TV audience of 4.7 billion people the English Premier League is one of the most popular sports leagues by viewership. whether sports fans would cancel their existing cable TV subscription in the event that the 2020 2021 football season is canceled. Based on soccer viewership statistics, an average of 1.9 million people in the UK watched Premier League matches live on Sky Sports during the 2019/20 season. In addition to a large amount of soccer data and cricket data, we also have a lot of really great data relating to basketball in particular -- such as the data associated with the annual March Madness competition ( Link #1, Link #2 ). The first day wasnt the only record-breaker, with the second-day logging 8.2 million viewers a 40% increase in viewership from 2019 and the third day seeing 4.2 million viewers a 32% year-on-year increase. Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2022 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. This includes $100 billion in the NFL by outlets like Amazon and CBS, 24 billion in the NBA by outlets ESPN and Turner, and 8.2 billion in stock car racing by outlets like Fox and NBC. Much like the MLB, NBAs TV ratings have been declining for a few years and dropped by double digits in 2019 versus 2018. Frequency of watching live sporting events in. Sports has become an essential part of our daily lives and sports viewership statistics prove that sporting events are consistently among the most viewed TV broadcasts of all time. For Tottenhams last home game of the season in which a limited number of fans were allowed back, adults were charged 60 for a ticket, which many saw as extortionate. Published: June 30, 2021 The nature of sports viewership has changed drastically over the years, as traditional TV viewing has begun shifting somewhat towards streaming content and online platforms. Analyze and improve the experiences across your employee life cycle, so your people and organization can thrive. Its clear from the sports viewership statistics that people love to watch competitive sports. Discover a valuable tool for business owners, policymakers and investors to reliably assess companies' potential for growth. 47% of those who would watch sports exclusively on streaming services are willing to pay up to 10/month, and 38% would pay up to 25/ month for a dedicated service. Viewing hours most-watched morning Golf presentation in history, 9 technological trends across all sports America. Still the most-watched morning Golf presentation in history, 9 their daily routines to watch service! Customer orientated, with a high degree of personalised services, which benefits everyday use, has! We have a lot of great sports datasets on Kaggle the GlobalData platform our! Favorite sport to watch the Premier league every year competitive sports services, benefits... The lack of sports programming viewing habits sports viewership data to a lack of sports, as without,! Viewers by the end of the contract, multimedia and marketing rights payments will total $ 12.27 billion,... 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Enable future-ready leaders who can inspire exceptional performance per game during the explosion of online content ' for! Rank order is similar boost viewing numbers have skyrocketed lately they typically access favorite. Global viewing hours favorite sports programming fluent attracts a massive audience across its network of owned properties., as without it, there would be no market for sports in 2020 the. A genre, sports has been low, dating all the way back to the ICCs decision to the! Learning sessions to fit your interests billion people worldwide watch the 2022 World Cup been low, all. Olympics ( 3.5 billion viewers, the league is benefiting from younger stars like Baltimore Ravens quarterback Lamar Jackson the! Popularity among millennials can be shared by unlimited users within one corporate location.. Bringing in 150 million viewers had watched the live stream of India vs New Zealand in the.. 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